I’m totally in LOVE with my cruelty free It Cosmetics Brow Power eyebrow pencil. I’ve tried some very expensive and well-known brands, but I’ve never found anything to match this one. It’s dual-ended with a brow brush/spoolie on one end and the brow pencil on the other. It’s got enough wax to make your brows look extremely natural. You can fill in gaps without looking like a chola.
Here’s why I’m in love:
- Goes on looking completely natural thanks to the oval tip and waxy consistency (trust me – this is a good thing)
- You can use it on ALL hair colors and types – just press harder for a darker color (great for MUAs)
- Contains ingredients to help hair growth where you need it: Biotin, Vitamins A, C & E, Saw Palmetto, Nettle Extract, Horsetail Extract, Green Tea Extract and Grapeseed Extract
- It’s waterproof and doesn’t smudge. But, it’s not hard to remove either.
- For every Brow Power pencil sold, It Cosmetics donates one to the American Cancer Society! How cool is that?


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